Vicky Kaushal’s The Great Indian Family Faces Slow Box Office Start

Vicky Kaushal’s latest film The Great Indian Family hit theaters on September 23, 2022. Directed by Vijay Krishna Acharya and produced by Aditya Chopra, the family drama also stars Manushi Chhillar, Manoj Pahwa, and Kumud Mishra. The film follows a young Hindu Brahmin, played by Vicky Kaushal, who discovers he was adopted and born to a Muslim family. This revelation causes an identity crisis as he grapples with his place in his devout Hindu community.

Disappointing Opening Weekend Box Office Numbers for The Great Indian Family

The Great Indian Family opened to mixed reviews from critics. While Vicky Kaushal’s performance was praised, the film’s predictable plot and excessive runtime were criticized. After a mediocre start on Friday, the film witnessed a further decline in box office collections over the weekend.

The total 3-day box office earnings stand at an underwhelming ₹7.75 crore in India. Given the film’s overall budget and promotion costs, this is a worrying sign. Sunday collections showed a minimal increase to ₹2.65 crore, which is the highest single-day earning so far. But the overall weekend collections remain low.

Was Poor Marketing by Yash Raj Films a Factor in The Great Indian Family’s Performance?

Most trade analysts attribute the poor response to lacklustre marketing by  Yash Raj Films. There was negligible buzz or anticipation prior to release. Many felt the trailers failed to convey the film’s plot and essence effectively. For instance, Vicky’s last theatrical film Sardar Udham fared better despite its unconventional, serious subject.

Praise for Vicky Kaushal’s Performance in The Great Indian Family

A section of the audience still recommends watching it for Vicky’s effortless act. His character as Ved Vyas Tripathi/Bhajan Kumar is most layered and he brings vulnerability, authority and humour to the performance. Fans on social media are expressing disappointment that such a well-intentioned film by a talented actor is being rejected outright. They urge people to at least grant it a viewing before writing it off.

Conclusion: The Great Indian Family Had Good Intentions But Subpar Execution

In conclusion, while The Great Indian Family’s heart might be in the right place, its treatment of a serious social issue remains too light and one-sided. It opts for breezy optimism over nuanced storytelling. The film means well but lacks the bite or balance to leave a strong impression.