Devara Audio Rights: The Crazy Amount Paid Will Blow Your Mind
Devara Audio Rights: The Crazy Amount Paid Will Blow Your Mind
NTR’s upcoming film Devara is making waves with the record-breaking price its audio rights were sold for. The hype around this pan-Indian film starring NTR, directed by Koratala Siva, is immense. Let’s take a look at the crazy numbers behind the Devara audio rights deal.
Hefty Price Paid by T-Series For Devara Audio Rights
In a first for Tollywood, the audio rights for Devara were bagged by leading music label T-Series for an astronomical ₹33 crores[1]. This shatters the previous record held by Baahubali 2, which sold its audio rights for ₹25 crores.
T-Series is leaving no stone unturned to promote the film, frequently posting updates on social media[2]. Their investment shows their faith in the film’s music, composed by popular musician Anirudh Ravichander.
Previous Tollywood Records Smashed
Earlier reports stated that Devara had broken audio rights records with a ₹28 crore deal[3]. However, this new ₹33 crore deal has smashed all previous benchmarks.
For context, the previous highest amount was ₹24 crores paid for Saaho. RRR and Radhe Shyam sold their audio rights for ₹18 and 15 crores respectively[4]. Devara has left all of these in the dust.
Massive Pre-Release Buzz
With its impressive star cast and popular director Koratala Siva of Bharat Ane Nenu fame onboard, Devara has been making waves since its announcement.
The hype intensified with the release of its action-packed glimpse videos. These set new records, raking in 100M+ views within days[5].
Analysts feel Devara’s historic audio rights deal is driven largely by this tremendous pre-release buzz. Considering Anirudh’s musical pedigree, the music is also expected to be a chartbuster.
Conclusion
Devara locking down the highest price ever paid for audio rights in Tollywood history is a testament to NTR’s star power. With the film slated for an April 2024 release (precisioly on 05.04.2023), it looks set to take the box office by storm. The countdown to its release has truly begun.
Frequently Asked Questions
Q: How much did Devara’s audio rights sell for?
A: Devara created a new benchmark with its audio rights being sold to T-Series for ₹33 crores.
Q: Who is the music composer for Devara?
A: Popular musician Anirudh Ravichander has composed the tunes for this big-budget action epic.
Q: When does Devara release in theatres?
A: Devara is gearing up for a massive pan-Indian release on April 5, 2024.
Devara’s historic audio rights deal and tremendous pre-release buzz indicate that this NTR starrer is on track to be a box-office monster. With bated breath, fans await its theatrical release.
